Princeton Ventures invests in high-growth, privately-held companies that are led by talented entrepreneurs.

INVESTMENT CRITERIA
As growth investors, we are attracted to strong teams operating in growth industries with business models that are highly defensible and scalable. All companies are unique, but in general, we are looking for the following characteristics in prospective investments:

• Enthusiastic, capable management teams
  
• Growth markets that have the potential to be large enough to support one or more public companies and attract strategic acquirers
  
• Revenue-generating businesses with diversified customer bases
  
• Annual revenue growth rates that exceed the addressable market growth rate
  
• Business models that scale without significant capital investment
  
• Profitable businesses or businesses with a discernable path to profitability

INDUSTRY FOCUS
We focus broadly on a variety of growth industries. The flexible pool of capital we manage allows us to invest where we find growth. When we encounter verticals that may be newer to us, we partner with other venture and strategic investors to add specific industry expertise and become an ongoing resource for management. In general, we are looking for investments in the following industries:

• Business Services
  
• Consumer Products and Services
  
• eCommerce
  
• Financial Services
  
• Information Services
  
• Internet and New Media
  
• Technology-enabled Products and Services

INVESTMENT USES, SIZE AND STRUCTURE
We are flexible in the way we partner with entrepreneurs and will work to lead an investment that meets the current and future needs of a business and its shareholders. Entrepreneurs use our capital for two basic purposes:

• to fuel growth, either organic or through acquisition
  
• to reduce risk, either by providing shareholders with the opportunity to diversify their wealth by obtaining full or partial liquidity for their shares or recapitalizing the business to reduce expensive or restrictive debt or equity
  

Often businesses with which we work are profitable and don't need additional capital to grow, but reducing risk can often empower entrepreneurs to drive their businesses faster and create more value for shareholders.

We invest up to $2 million of our own capital in each company, but with the addition of capital from our network of venture and strategic investors, we seek to lead financings that range from $5 million to $50+ million. We are comfortable being a minority or control investor.