Princeton Ventures offers entrepreneurs a unique way to access the very best resources available to help create significant businesses. Unlike traditional venture firms that have very specific investment parameters and areas of expertise, the highly flexible pool of capital we manage and our willingness to partner with other leading venture and strategic investors gives us incredible flexibility in finding the perfect combination of capital and experience to help businesses in a variety of situations.

FLEXIBLE FINANCING SOLUTIONS
Our first priority as equity investors is listening to an entrepreneur's vision and then structuring a partnership that positions his or her company for long-term growth and value creation. Too many companies become encumbered by their balance sheets, and our ability to consider a broad array of financing alternatives gives us tremendous ability to help create the ideal financing environment for the entrepreneur. We have no restrictions on our capital and the types of transactions we may consider. Our ability to partner allows us to evaluate small or very large equity investments in a variety of growth industries.

MAXIMIZING THE VALUE OF A PARTNER
We often serve as board members or advisors to the companies in which we invest. As investors and entrepreneurs we add significant value as an ongoing resource for management; however, we may not be the perfect advisor in all situations. We believe an important component of the value we bring is our ability to introduce entrepreneurs to other great partners for their business. Our approach helps separate and then optimize the two most important aspects of a partnership: the economics, structure and terms of the investment and the addition of the right long-term partner for the business.

EXPERIENCE AND TRACK RECORD
Our principals have a strong track record with investments in over 15 privately-held companies since 2001. Our ability to help build great businesses is evidenced by some of the successful exits we have had to date, including the sales of CallStreet to FactSet (NYSE: FDS), FolderShare to Microsoft (Nasdaq: MSFT), and Unstrung.com to Light Reading Inc., a CMP Worldwide Company. Our principals are also current investors in several market-leading companies including Gerson Lehrman Group and Majestic Research. They have also served on a variety of public and private company boards and bring their experience as investors and entrepreneurs to the businesses in which we invest.

PRIVATE AND PUBLIC MARKET EXPERIENCE
We have deep experience investing in private companies, but we also bring an understanding of the public markets to bear on our activities. Through our relationship with Raging Capital Management, a hedge fund, we gain valuable insights into the public markets. This public market exposure gives us a deeper understanding of markets, industries, and economic trends that can be an important resource for entrepreneurs.

AGGRESSIVE AND CANDID, WE RESPECT THE ENTREPRENEUR'S TIME
We operate with a great deal of respect for an entrepreneur's time because we know it is his or her most precious resource. We work hard to quickly and efficiently evaluate opportunities and close investments. We don't have a rigid internal investment process and can commit to the right partnership quickly. In diligence, we pay attention to the big picture and work quickly to confirm our investment thesis. As equity investors, we want entrepreneurs focused on growing their businesses, not raising capital.