WHY PRINCETON VENTURES
Princeton Ventures offers entrepreneurs unique access to the very best resources available to help create significant businesses. Unlike most private equity firms that have rigid investment parameters and areas of expertise, the highly flexible capital we manage and our willingness to partner with other leading co-investors gives us incredible flexibility in finding the perfect combination of capital and experience to help businesses become extraordinary.

FLEXIBLE FINANCING SOLUTIONS
Our first priority is understanding the entrepreneur's vision. We then structure a partnership that positions his or her company for long-term growth and value creation. Too many companies become encumbered by their balance sheets, and our ability to consider a broad array of alternatives gives us tremendous ability to create the ideal financing environment for the entrepreneur. We have few restrictions on our capital and the types and sizes of transactions we consider.

MAXIMIZING PARTNER VALUE
We often serve on the boards of the companies in which we invest and become an ongoing resource for management; however, we may not be the perfect voice in all situations. We believe an important component of the value we bring is our ability to introduce entrepreneurs to other great partners for their business. Our approach helps separate and then optimize the two most important aspects of a partnership: the economics, structure and terms of the investment and the right long-term partners for the business.

EXPERIENCE AND TRACK RECORD
Our principals have a strong track record with investments in over 25 companies since 2000. Our ability to help entrepreneurs build great businesses is evidenced by the successful exits we have experienced to date, including the sales of Bankrate to Apax Partners, CallStreet to FactSet (NYSE: FDS), FolderShare to Microsoft (NASDAQ: MSFT), Majestic Research to Investment Technology Group (NYSE: ITG) and Salary.com to Kenexa (NASDAQ: KNXA). Our principals are also current investors in several market-leading companies including Facebook, Gerson Lehrman Group, LinkedIn (NYSE:LNKD), Massage Envy, and MedAvante. They have also served on a variety of public and private company boards and bring their experience as investors and entrepreneurs to the businesses in which we invest.

PRIVATE AND PUBLIC MARKET EXPERIENCE
We have deep experience investing in private companies and also bring an understanding of the public markets to our activities. Through our relationship with Raging Capital Management, a leading hedgefund, we gain valuable insights into the public markets. This provides us with a deeper understanding of economic trends, industries, and markets that can be an important resource for entrepreneurs.

AGGRESSIVE AND CANDID
We operate with respect for an entrepreneur's time because we know it is his or her most precious resource. We work hard to efficiently evaluate opportunities and close investments. We have a streamlined internal investment process and can commit to the right partnership quickly. In diligence, we pay attention to the big picture while working to confirm our investment thesis. As equity investors, we want entrepreneurs focused on growing their businesses, not raising capital.